Digital ONBOARDING

SOLUTION OVERVIEW

Anchoring, Engaging, Accelerating Growth

Digital Onboarding is an automated system of prescriptive communications leveraging multiple channels to engage, anchor and accelerate cross-sell and balance growth among newly acquired checking customers. This product enhances your acquisition strategy with a prescriptive, multi-channel journey that heightens the customer’s experience and accelerates relationship growth.

Why A State-of-the-Art Digital Onboarding Solution Matters

Checking acquisition is expensive, with a cost per account of around $450, little initial deposit gain and no guarantee you’ll be able to grow the relationship to its full potential. What’s more, about 25% of new
customers leave in the 1st year, with half of those leaving in the first 90-days.

Check out our case study

Solution Features

Automated digital solution.

Set it and forget it simplicity

Multi-channel messaging platform.

Text, Email, Direct Mail, DIGITALMail, and Social Media

Indefinitely flexible SaaS platform.

Create as many personalized journeys as your data supports

Life Event Alerts.

Understand and act when your customers are experiencing a monitored life event

Enable one-to-one engagement through Online Appointment Scheduler

Optimized for mobile devices

Incorporate Digital Referral to boost DDA growth

One click report access.

In depth quantitative and qualitative analytics provided through an online reporting portal

How Does Your Onboarding Solution Compare?

Feature/Benefit Description Digital Onboarding Other Solutions

Knowledgeable Account Team

An extension of your marketing team

CS3 team manages all facets of program/execution so you don’t have to.

YES

Solution Automation

Do more with same.

Automated and centralized data processing.

Automated communication execution.

YES

Multi-channel Communication

Leverage 5-channels to deliver up to

16-touches over 5-messaging

moments in 90-days.

  • Text – Engagement within 24-hours – >50% click rate.
  • Email
  • Direct Mail or Digital Direct Mail (ads on Google Aid Network)
  • Social Media (Facebook Ad Network ads + Posts)
  • Engagement Hub to organize new customer journey
  • Interest Retargeting

YES

Customer Satisfaction

Measurement

Micro-survey to measure satisfaction with new account opening process. Responses are available in real-time through the on-demand Performance Analytics Portal.

YES

Performance Measurement

On-demand performance metrics: Provides wholistic view of ROI, response rates, email/text opens, profitability, balance gains, product cross-sell gains, attrition, customer satisfaction scores.

YES

Support New Checking Growth

Gain a 5 -10% growth lift at less than 1/2 the traditional CPA with an integrated digital referral program to fuel DDA growth.

YES

Platform Flexibility

  • Create unique onboarding journeys to support multiple product lines or customer segments: DDA, Small business, Home Equity, etc.
  • Creative, messaging offer adjustment on the fly to adapt to changing market dynamics
  • Incorporation of desired home-grown touch point

YES

Budget Flexibility

Configurable to fit most budget scenarios.

YES

Implementation Ease

From signature to launch in 30-days.

YES

Compliance

Buy from a trusted partner: already an approved supplier to your bank.

YES

Relationship Pricing

Discount applied to reflect long-standing relationship.

YES

Contact Us

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Digital Solutions to Meet Perennial Challenges

©CS3 Marketing

Products

Digital Referral

Online Appointment Scheduling

Life Event Alerts

Digital Loan Acquisition

About CS3

The CS3 Advantage

Client Case Studies

Contact Us

(303) 619-3057

7811 Pioneers Blvd Office Suite 104, Lincoln, NE 68506